Author Archives: Jim Coon
6 Ways To Help Visitors Find You
How To Help Search Engines Find You 1. Create a Google+ Business Page. Even if your company is not interested in local business, you can’t afford to ignore this source of traffic, especially if you take time to carefully word … Continue reading
Four Ways To Get More Website Traffic
Recently, with the advent of Google’s new search engine algorithms there is a lot of confusion about how to rank well and get more traffic. Here are four ways that have worked well in Connecticut: 1. Get a Google+ account … Continue reading
Working With Google
In my last post I said we would be talking in more detail about “closed loop and email marketing, but there is a problem with Googles changes to its algorithms. You see Google is a great company –– even a … Continue reading
Closed Loop Marketing
Tracking Website Visitors To effectively market your site, you need to be able to monitor visitors. Google Analytics does a good job and it’s free. But monitor them for what? If you are working with a Connecticut SEO or web … Continue reading
Marketing Transparency
Understanding Online Promotion Some Connecticut companies deserve to have greater transparency from their web designers and marketing agencies. Specifically there seems to be a big gap with designers and agencies on one side and clients on the other. Let me … Continue reading
Online Promotion Connecticut
Getting Started In Website Promotion Now that you have your website, what’s the best way to promote it? If you are a Connecticut company and you’re looking for leads and sales locally, this works well. Sign up for a Google+ … Continue reading
SEO Connecticut
Driving Traffic Getting traffic to your company website is not difficult, it does however take some time and planning. If your company is in Connecticut and you are looking for local traffic. Here is where you need to start: 1. … Continue reading
Start With Keyword Research
KEYWORD RESEARCH: THE CORE OF ONLINE MARKETING The more I’ve worked in Digital Marketing, The more I’ve realized the importance of Keyword Research. As a result, I created this chart which shows “keywords” at the center of every online marketing … Continue reading
Keyword Suggestions
KEYWORD RESEARCH Yesterday I wrote about preparation for your keyword research. Today I want to be more specific and, as promised, talk about keyword suggestion tools. As part of your prep, make sure you don’t approach keyword research with a … Continue reading
Using Keywords For Business
INTRODUCTION TO EFFECTIVE USE OF KEYWORDS Keyword research and usage is such a big topic that I am offering it as a series. I may even turn it into a book. But let’s begin. When I begin a website promotion … Continue reading