Internet Search Wars

I read an article today about the epic battle between the two giants over search traffic. It reminds me of those old Japanese science fiction movies where the giant lizards fight it out. I have nothing against either company, but one thing that seems clear: neither side is ready to blink and walk away. This is probably smart because the web is still changing so quickly. The way Bing could gain market share might not even be on the horizon yet. But the stakes are so high, it’s worth staying in the game if you can. Personally, I think many folks are staying with Google out of habit or convenience. The Google search bar is at the top of my Firefox browser and so it’s easier to use than to go looking for Bing.  What’s useful about comparing the two engines is the way they respond to a particular search. For example I searched “Jim Coon” on both platforms and got very different SERPs (results). This is a good, actually a necessary, exercise to perform if you have a company. It’s important to know how you’re showing up on the web and if your web marketing is actually making a positive difference. Next up, a series on web marketing strategy.