Zeke Camusio is a serial entrepreneur, Internet marketing expert, published author, speaker and founder of The Internet Marketing Blog.

As part of New Energy’s commitment to provide as much value as humanly possible to business owners and DIY internet marketers, we are conducting a series of interviews with the web’s best and brightest. Our interview starts with a man that is an amazing source of energy and wisdom: Zeke Camusio.

The Interview

New Energy

What inspired you to start your first company and become an entrepreneur?

Zeke Camusio

I was always a little different from the rest of the kids in my school. They were playing around and I was trying to sell them stuff! I tried being an employee but I never lasted more than three months. I always wanted to change the way things were being done and if something didn’t make sense to me, I just didn’t do it; I didn’t care what my bosses told me to do. I wasn’t going to get very far up in the corporate ladder.

I love the freedom I get from being an entrepreneur. I work really hard, but I decide when I work and what I do. It’s great!

New Energy

Your blog for The Outsourcing Company called “Lets Do It!” is an incredibly useful resource for business marketing on the web. What motivates you to share your discoveries and how have they been received by the web community?

Zeke Camusio

At first it was a marketing tool. I wanted to show people how much I knew about Internet marketing so they would hire our agency. Now we’re doing great and although we don’t desperately need more clients, I love it so much that I keep doing it. It feels great to know that every day I’m helping over 10,000 business owners become more successful. Also, I receive a lot of praise for my articles and that makes me feel very good.

New Energy

Your experience as a serial entrepreneur is very exciting. Can you share some of the factors you look for when you are thinking about starting a new business?

Zeke Camusio

The way I do business is very different from the way most people do it. I like businesses that you can start with no money and in less than a month. I like going after very defined markets where products with poor marketing are being sold like crazy. If a company that does poor marketing is very successful, that’s a great indicator for me, because I know that if I use my marketing skills right, I can take over the market overnight.

I have a very good article written on the topic here: http://www.theoutsourcingcompany.com/blog/entrepreneurship/how-to-choose-the-ideal-business-to-start/

New Energy

Is this a good economic climate to start a new business, and what advice would you give people who plan to launch in 2010?

Zeke Camusio

It’s always a good time to start a business. When people tell you they’re waiting for “things to get better” so they can start a business, that’s just an excuse. My advice to those people is, “get started! If you have a great solution to a real problem, people will buy it no matter what the economy is like.”

New Energy

The Outsourcing Company has a down-to-earth approach for getting results on the web which promotes trust. You even provide DIY tips so people can do their own web marketing. What made you realize that companies want a complete solution rather than a group of isolated services like PPC and SEO?

Zeke Camusio

There are over 50 different Internet marketing tactics. No business in the world should use them all. But, I do teach them all and tell business owners how they can tell which ones they need for their business.

New Energy

Your Blog seems to lean toward social media and Web 2.0. How do you integrate these services with more traditional advertising techniques that companies are already using?

Zeke Camusio

Business owners need to separate all their marketing campaigns and measure each one of them. This is the only way you can learn what works and what doesn’t. You can link offline advertising to your website and Twitter to a magazine ad, but at the end of the day you need an effective system to track each of your marketing campaigns.

New Energy

New Energy likes to employ web PR as part of the SEO mix. How would you rate PR as a tool for building traffic and search engine rank?

Zeke Camusio

Press releases can be very effective but 99% of people use them wrong. The most important tip I can give you is this, “make sure your press release is newsworthy.” In other words, think about why would a journalist want to write about you. Do something cool and unique and then write a press release about it.

New Energy

Last question: As a serial entrepreneur, has your concept of what makes a good business changed from the time you started your first company up to the present with The Outsourcing Company?

Zeke Camusio

Absolutely. I started The Outsourcing Company eight years ago, when I was 19. I’m 27 now. I used to think that as long as your stuff sells, you’ll be fine. Now I learned that you need to be good at managing your finances, your cashflow and your people. This is a blog post I wrote on how I learned seven very valuable lessons from mistakes I made: http://www.theoutsourcingcompany.com/blog/entrepreneurship/7-business-lessons-i-learned-the-hard-way/

New Energy Communications would like to thank Zeke for taking the time out of his super busy schedule to talk with us for this interview. Make sure to check out Zeke and all his links. You will be happy and more profitable when your do. Also make sure to share this interview with friends. Thanks Zeke!

Zeke Camusio
CEO – The Outsourcing Company
www.TheOutsourcingCompany.com
Blog: www.TheOutsourcingCompany.com/blog
zeke@TheOutsourcingCompany.com