KEYWORD RESEARCH
Yesterday I wrote about preparation for your keyword research. Today I want to be more specific and, as promised, talk about keyword suggestion tools.
As part of your prep, make sure you don’t approach keyword research with a blank page. You already know the terms that you associate with your product or service. And as I mentioned yesterday you can describe your competitive edge. Make sure to write those in the form of keywords and keyword phrases. Here are some more suggestions:
- Have an idea about the process the visitor will go through to become a lead. For example, will they provide their email list and phone number to take advantage of your offer?
- Then spend some time deciding what you will offer as an incentive to get them to act. You will need to work with the keyword tool to come up with the exact wording of the invitation, but at least have a rough idea of your reward and call to action.
- Come up with the best picture you can of your visitor. If you need help, brainstorm with your staff or friends. Also consult your competition. They may shed a new light on your customer.
- If you can, figure out the search behavior of this visitor. Consult your experience with existing fans. And put yourself in the customer’s shoes. Where would you go to solve your search?
MORE KEYWORD TOOLS
Use these additional tips to rough out your keyword starting point. Now you’re ready to test them with a keyword suggestion too. I talked about the Google tool in my last post. I wanted to mention a couple of other favorites. I like the free Keyword discovery tool a lot too. I used Wordtracker for a while. It’s a great tool, but rather expensive. The free version is not worth your time. And I really like the keyword tool in the software suite, Optify, but again, it’s expensive; so I would only use it if you are pretty committed to finding and using a lot of keyword intelligence. Next time we will continue with keyword research and why it impacts every aspect of your website.
