Search engine optimization (SEO) means having your site appear near the top of the list when somebody is looking for what your company has to offer. This doesn’t happen by accident. It is part of an on-going process based on an understanding of the major search engines and analytical insights into how your target customer is likely to search for you. We need some guidance from you to tell us what your customers are looking for.
TIP OF THE ICEBERG
Yet this is only the tip of the iceberg. There is a whole catalog of tools New Energy uses to boost your organic rank and monitor your progress in the search process. For example, organic or natural search ranking refers to the results that appear in the center of your screen when you use Google or one of the other search engines. The results that appear on the right side of your screen are called sponsored or paid listings. A top rank in the organic search list is much better because that’s where most people click. However, using sponsored listings like Google AdWords, can be very effective and inexpensive if used correctly. That’s why it is so critical for us to discuss your internet marketing goals. Here is a brief outline of our SEO process:
OUR FOUR STEP PROCESS
1. Initial meeting or discussion to determine your marketing goals, strategy and customers. Before the meeting we will do a free traffic evaluation of your site.
2. Next we see what can be done immediately to boost your site’s traffic and ranking. Sometimes it is something simple like registering with Google maps, or submitting an xml sitemap.
3. The third step is called on-site SEO and involves looking at the keywords you are using for page titles, meta-tags, descriptions and headers. We do extensive research on keywords because they correspond to what your customers are looking for. If we fine-tune your keywords, your customers will find you faster. And once they find you we help you to find incentives that will allow them to respond to your offers and become customers.
4. The fourth and most important step is off-site SEO. These are steps to get other websites to link to your site. These are called inbound links and account for about 75% of your traffic and Google rank. Here is where the real work happens. The more legitimate links to your site, the higher your rank in search engines. And the techniques for getting inbound links expands daily. We have our favorites and we will be glad to teach you if you would like to help build your own links.