Chris Crum recently wrote a post on Web Pro News about Google’s changing algorithm around the issue of timeliness, or freshness. Specifically my interest has been to see my Twitter and Facebook efforts make a difference with regard to organic listings. I understand that Google is between a rock and a hard place, because it wants to be up-to-date, but also relevant. I think with a foot in both camps, it’s having a difficult time. Google needs to have a separate box for its freshness listing. I really think it is missing the boat, but then so is Twitter. Twitter search tends to be incredibly limited because of its focus on “exact phrase”. Twitter needs a more contextual dimension to its search and Google needs to find a way to stop blocking relevancy with its freshness attempts.

For Google this could be achieved with the separate box strategy or even a new fresh search offering. Twitter’s problem is more serious. How do you develop a contextual search without spending the kind of money Google has? Think about it and let me know what you come up with. You can reach me on my twitter handle: https://twitter.com/#!/NewEnergyCom